Love trumps hate 

Hillary for America: art direction, strategy

After three contentious presidential debates, the campaign wanted to rally the supporters to finish out the election sharing a message that the candidate has long supported: more love and kindness. Supporters could generate a short video where they customized the photo, style, and message to share with their friends. 

Customization
There were five ‘Love trumps hate’ filters paired with 9 quotes that supporters could select from. The square video was timed to music and included custom typographic animations for each quote.